UFC 中国のオンラインテレビサービスとの契約を発表

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UFC® ANNOUNCES CHINA DIGITAL BROADCAST PARTNERSHIP

UFCは、中国のオンラインTVサービス・PPTVとの契約を発表した。

Singapore – With the exponential growth of mixed martial arts (MMA) in Asia, a landmark announcement was made today by UFC®, the world’s premier mixed martial arts (MMA) organization, displaying their continued commitment to the region.

The UFC has agreed to a significant new partnership with a leading digital sports platform in China, PPTV. The deal will allow Chinese UFC fans to access all UFC® events live and in local language in China for the first time, this localized content will be used to support UFC® promotions in the social media and digital marketing environment. The UFC® has grown its audience engagement across social media channels to the same levels as English Premier League football teams in the region*. The growing number of MMA and UFC® fans in China will have unprecedented access to all of the passion, excitement and top quality athletes that are the trademark of all UFC® events.

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